Mercury Launches Fashion-Inspired "VOGA" Trim

Mercury premiered a new high-end trim called “VOGA” at the South Florida International Auto Show in Miami. The fashion-inspired trim will debut on the 2008 Mercury Mariner but it will be available shortly on most Mercury models. The VOGA trim came to life last year in the form of the Mercury Milan VOGA concept revealed during Miami Fashion Week in 2006.

In the Mariner “VOGA” translates into green metallic paintwork, special chrome detailing and unique badges along with a set of new 17’’ alloy rims. Inside the Mariner VOGA features a two-tone interior with VOGA-embroidered Cashmere leather seats trimmed with contrast “ash” stitching, charcoal black floor mats embroidered with the VOGA label and silver-green metallic detailing on the instrument panel, center console and door switch plates as well. -Details and pics after the jump

PRESS RELEASE: 2008 Mercury Mariner VOGA

Already known for its distinctive flair and good looks, the stylish Mercury Mariner has been customized to create the VOGA edition.

At first glance, the Mariner VOGA catches looks with Moss Green metallic paint, special chrome brightwork highlighting the grille, rear fascia trim and unique VOGA badging. The additional brightwork matched with the 17-inch VOGA-capped chrome wheels lends this fashionable vehicle a sporty appearance, making the Mariner VOGA appear ready to hit the scene.

“VOGA is about making a fashion statement each time you go for drive,” says Chief Designer Camilo Pardo. “I’m really excited to bring the concept of VOGA to reality across the Mercury line-up. It’s my passion to design vehicles that emotionally connect with customers – that ‘gotta-have-it’ appeal is what fashion is all about.”

The Mariner VOGA’s distinctive style carries through to the interior, as well. A charcoal black environment surrounds the plush, unique VOGA-embroidered Cashmere leather seats, which are trimmed with contrast Ash stitching to match the exterior color. Charcoal black floor mats are embroidered with the VOGA label, reinforcing the personalized feel.

The focal point of the interior is the striking Tarragon metallic instrument panel covered in a unique paint. The subtle silver-green metallic spans across the center console and door switch plates as well. All of these extra touches provide Mercury customers with the look and feel of a personalized vehicle customized to suit their tastes.

“Customers definitely care about choice and personalization – from their MP3 player case to their cell phone ring tone – that’s why Mercury strikes a chord with savvy individualists who aren’t looking for the run-of-the-mill products,” says Peterson.

The Mariner VOGA will include the same great host of features as the Mariner Premier edition, offering one of the most advanced safety packages in the compact SUV segment with standard side curtain air bags and AdvanceTrac® with RSC®. It also delivers fuel economy up to 24 miles per gallon.

Customers will be able to show-off their sense of style with the new Mercury Mariner VOGA beginning early 2008 when vehicles hit dealer showrooms. Mariner VOGA will join the Mercury Mariner and Mariner Hybrid produced at Ford’s Kansas City Assembly Plant in Claycomo, Mo