Videos: Ford Trucks Are Built Tough So Only True Men Allowed

In Ford’s new F-Series viral campaign, “Built Ford Tough” (BFT) is a mantra for truck and owner alike, meaning only true men can drive a Ford truck. But what’s the definition of a man? While in our books that might be someone who honors his words or never betrays his beliefs, according to Ford, an (F-series) man is someone who doesn’t carry roller luggage, eat meat substitutes or drink Starbucks coffee…

Dying way of thinking for a dying category of vehicles if you ask us, but nevertheless, we must say that we enjoyed all three videos of the BFT campaign even if we’ll never meet the standards of an F-Series man. All three clips show BFT cops searching for Ford truck owners that have broken one of the F-Series' "man laws".

Ford F-Series 10 Amendments

1. NO ROLLER LUGGAGE
2. NO SCOOTERS
3. NO PUNY DOGS
4. NO MEAT SUBSTITUTES
5. NO PINK SHIRTS
6. NO FANCY COFFEE
7. NO FANNY PACKS
8. NO CUTESY CELL PHONE RINGS
9. NO MANICURES
10. NO HAIR PRODUCTS