Just a word to the people... The auto industry, along with the rest of the economy, is in shambles. Obviously the big-wigs cannot be trusted to make the right decisions. Everyone (be they layman, enthusiast, or insider) needs to voice their opinions, not only on finished products but on job standards, engineering developments, and the quality of the buttons on the dashboard.Only by listening to the people will companies start to make the right choices and thrive. After all, why should we be expected to settle for rubbish? While currently concentrating on the Big Three, my articles will soon begin to branch out and hopefully have a more global scale.
GM:
GM is a sinking ship, and the fact that it is eliminating dead weight by jettisoning four brands is old news. Many people have been throwing out theories about where not only the victims, but the survivors are going.
Of the "Poor Four", Saturn and Pontiac are the two with potential (if they play their cards right). Frankly, Hummer was commercially doomed from the start and I have no idea where it could possibly go other than the great junkyard in the sky. Saab lost its soul a long time ago, and again: nowhere to go but away.
Chrysler:
Chrysler is the black sheep of the group, the little-guy outsider. Think Squeak from Baseketball. This company's products have been all over the board, from Neons to Vipers and from racetracks to mountaintops. Good in theory, but oh-so-poorly executed. Now Chrysler needs to make some tough decisions regarding its three brands and their respective images. Upcoming target: Jeep.
Ford:
Not much to scream about here, unless you want to nitpick.... and I do. I'll explain why the Blue Oval deserves to be on top, and yes, it will sound like a PR thing. Why? Because when it comes to domestics, I'm a Ford guy. Regardless, they can stand to do better; Lincoln isn't exactly a direct competitor for Cadillac anymore, and Mercury is all but scrap. Volvo is on its way out, as no one seems to want to touch the Swedes with a ten-foot pole (consumers and Sweden alike).
As will be the norm, I will go ahead and exercise the right to drop in my two cents. Feel free to follow my lead. In fact, I insist on it; it's lonely out here. As always, the point of all forthcoming articles is to incite discussion, not arguments. So ladies and gentleman, start your engines and... GO!
By Phil Alex
Phil Alex was born in Rhode Island in 1985, yet for reasons unbeknownst to him moved to South Carolina. He graduated with degrees in Finance and German from Wofford College in 2007 and has had a strange obsession with cars and travel since he was a wee lad. He currently resides a stone's throw from Japan's international airport in Narita. All of this can be seen on Facebook, so check it out. He makes no apologies for his articles and welcomes all feedback, as long as it is adamantly worded.
