Aston Martin Revives Lagonda with a controversial Concept in Geneva

Marking the Lagonda brand's 100th anniversary, Aston Martin announced the return of the marque in Geneva with the unveiling of a new concept study that is bound to cause controversy and spur conversations over its styling. In what could be seen as some as futuristic, high-end of the London cab (...), the four-door, four-wheel drive crossover is based on the underpinnings of the Mercedes-Benz GL-Class SUV and is powered by a V12 engine.

"The Lagonda is the luxury car of the future," said Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, "a combination of total usability, a new form and innovative new technology and materials."

Aston Martin did not reveal any specific details on the Lagonda Concept but it did note that the revival of the brand with this vehicle will help the company expand its presence from 30 countries into more than 100 worldwide including Russia and emerging markets in the Middle East, South America, India and China.

Furthermore, Aston Martin said that the revival of the Lagonda brand will allow the exploration of alternative powertrain solutions including flexfuel, low emission diesel and hybrid systems. Lagonda/

"An Aston Martin is an authentic, pure sports car," said Dr Ulrich Bez, "but Lagonda is something else, a new brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package. An Aston Martin demands to be driven. A Lagonda demands a destination."

Aston Martin One-77 with 7.3-liter V12 Breaks Cover in Geneva

Showcasing its engineering and design expertise, Aston Martin lifted the covers off the One 77 at the Geneva Show today. The full size model previews the production model that will be built in a limited number of 77 units. Believe it or not, Aston Martin says that when it began developing its most exclusive supercar, it took a good look at the cars of the DTM racing series.

"We wanted to create something that wows you as much when you see what's under the skin as the exterior styling itself," said Chris Porritt, One-77 Programme Manager. "We started by identifying the most technologically exciting front-engined, rear-wheel drive cars in the world: those from the DTM race series. We then applied the principles and technology that feature heavily in their design and translated it to a road car application."

The One 77 structural core is a lightweight yet extremely rigid carbon fibre monocoque which was conceived and designed at Aston Martin's Gaydon HQ, and built in partnership with Multimatic (MTC).

Aston Martin's enginners fitted the One 77 with a double wishbone suspension and fully adjustable dampers featuring Dynamic Suspension Spool Valve (DSSV) technology, a world-first for a road car application according to the British firm. These special valves are state-of-the-art even at the highest levels of motorsport,

Underneath its elongated bonnet, the One 77 gets a naturally aspirated 7.3-liter V12 engine derived from the 6.0-litre V12s fitted to the DBS, DB9 and new V12 Vantage models. Aston Martin projects that it will deliver over 700HP offering the car a projected top speed in excess of 200mph (321 km/h), with a 0-60mph (96km/h) time in approximately 3.5 sec.