Carscoop

Toyota Launches 7-Seater 'Vanguard' SUV in Japan


If you’re thinking RAV4, then you’re right on. But not the European RAV4. See, the Vanguard SUV is basically a slightly redesigned version of the US spec Toyota RAV4 with three rows of seats that can accommodate seven passengers. Like the European RAV4, the Japanese version of Toyota’s mid-size SUV is shorter in length than the RAV4 sold in the States (4,395 mm vs 4,599 mm) and it’s only offered with two rows of seats. Toyota's new 7seater SUV will go on sale in Japan from Sep. 8 and it will be offered with two engines plants, a 2.4L and a 3.5L V6 unit. -Press release and pics after the jump



Press Release

Tokyo — TOYOTA MOTOR CORPORATION (TMC) announced today the nationwide launch in Japan of the "Vanguard", a new mid-size SUV, through "Toyopet" dealers and "Toyota Corolla" dealers.

The Vanguard is a new luxury-class mid-size SUV with a high degree of mobility and power to spare. Not only does it offer a superb driving performance based on exceptional handling and cruising stability, it features styling that reflects refined urban settings and provides a truly pleasant experience to drivers and passengers alike.

A 3.5-liter V6 engine and Active Torque Control 4WD combine with S-VSC (Steering-assisted Vehicle Stability Control) to provide power, handling and stability along with one of the best environmental and safety performances in its class*. The Vanguard benefits from interior and exterior design cues that achieve a sense of strength and quality, as well as three rows of seats that can accommodate seven passengers within a roomy and highly practical interior space.

*Compared to vehicles of similar engine displacement

Sales Outline

Sales channels "Toyopet" and "Toyota Corolla" dealers nationwide in Japan

Monthly sales targets in Japan 2,500 units

Dealer launch events September 8 and 9, 2007

Vehicle Outline

Interior and Exterior Designs Combine Strength and Quality

  • The Vanguard's interior and exterior designs are based on the Toyota brand design philosophy "Vibrant Clarity", which is suited to active urban lifestyles.
  • A strong sense of discerning and sophisticated individuality is expressed through its SUV sturdiness.

Exterior

  • The front features slim, robust headlights that curve around to the side of the vehicle, while the integrated fender and bumper express stability. The hood has two sculpted lines that combine with distinctive fog lights to convey both strength and refinement.
  • The side creates a silhouette that flows smoothly from the hood to the roof and the rear spoiler.
  • The rear displays stability with a bumper that extends to the side, while the combination of taillights with clear lenses and LED lamps convey a sense of quality.

Interior

  • The two-tiered instrument panel emphasizes the expansive breadth of the interior, as well as the openness and comfort of the cabin space.
  • The bronze-tone finish used on the center console and door trim evokes a strong sense of refinement and quality.
  • A combination of real leather and Alcantara®*, a leading international brand of suede-like artificial leather, is used on the seats. Meticulous attention to the feel and comfort of the seats expresses an unobtrusive quality.

* "Alcantara" is a registered trademark of Toray Industries, Inc

Roomy, Practical and Comfortable Interior

  • Three-row seat models for accommodating seven occupants and two-row seat models for five occupants are available.
  • The third row of seats in the three-row seat models can be stored under the floor to create a roomy rear cargo space.
  • The second row of seats (with reclining function) have backrests that fold in a 60/40 split and a "super tilt-down" mechanism that allows both the seat cushions and the backrests to fold down to create a nearly flat luggage space. Vehicles with two rows of seats feature release levers located on the sides of the rear cargo space, easily accessible after opening the hatch door, making it possible to retract the second row of seats.
  • By making components below the floor slimmer, and by installing the rear shock absorbers at an angle, the opening to the luggage space has been placed close to the ground and the luggage space made wider, which facilitates the loading and unloading of cargo.
  • The HDD navigation system (compatible with G-Book mX and G-Book mX Pro telematics services) is equipped with advanced navigation features, including "Map on Demand" for updating the navigation system maps with the latest information, as well as a variety of multimedia functions.
  • The Smart Entry & Start System uses a key that does not need to be removed from the driver's pocket to lock and unlock the doors, as well as a push button for starting the engine.
  • The interior features three independent, large Optitron Meters with excellent visibility and fully automatic independent temperature controls (with temperature sensors) for the driver's and passenger's side, complete with a pollen-removal mode that filters out pollen, dust and other impurities from the air.


Superior Cruising Performance that Enhances the Fun of Driving

  • The 3.5-liter V6 2GR-FE engine is combined with 5 Super ECT (Super Intelligent Electronically-controlled, Five-speed Automatic Transmission) for smooth and powerful acceleration and cruising with power to spare.
  • The 2.4-liter 2AZ-FE engine achieves high torque at low and medium speeds for stable cruising and smooth acceleration at high speeds. The engine is paired with Super CVT-i (Super Continuously Variable Transmission-intelligent) and a seven-speed Sports Sequential Shiftmatic transmission that provides the feel of a manual transmission, to achieve high fuel efficiency and smooth cruising.
  • Adopted as standard equipment on all vehicles in the series is Active Torque Control 4WD, which distributes optimum torque to the front and rear wheels depending on driving status, such as vehicle speed and road surface conditions. The system is integrated with S-VSC (Steering-assisted Vehicle Stability Control), which optimally balances driving power, steering and braking, to achieve stable driving regardless of road conditions.
  • A newly designed suspension and a highly rigid body provide excellent handling and cruising stability as well as a comfortable ride.
  • A "4WD LOCK" mode on vehicles fitted with the 3.5-liter engine maximizes the allocation of power to the rear wheels, enhancing driving in mud and on poor or unfinished road surfaces.


Class-leading Environmental and Safety Performance

  • The 2.4-liter models boast a fuel efficiency of 12.6km/l in the 10-15 test cycle outlined by the Japanese Ministry of Land, Infrastructure and Transport (MLIT) with CO2 emissions under the test cycle just 184g/km, achieving fuel efficiency that exceeds by 20% the level called for by Japan's 2010 standards*. Both NOx (nitrogen oxides) and NMHC (non-methane hydrocarbons) have also been reduced, meaning all models achieve emissions levels 75% lower than the 2005 standards under MLIT's Approval System for Low-emission Vehicles.
  • Eco-VAS (Eco-Vehicle Assessment System)—Toyota's original comprehensive environmental impact assessment system—was implemented to efficiently achieve overall reduction of environmental impact throughout the vehicle's entire lifecycle. Environmental targets were set in the initial vehicle development stage and a life cycle assessment was carried out to achieve a reduction of air contaminants and CO2, etc., throughout all stages of the vehicle's life from production and use to disposal.
  • A review of the materials, processing methods and adhesives used for interior parts resulted in a reduction in the amount of VOCs (volatile organic compounds) used, thereby also reducing the unpleasant odors emitted from such compounds and achieving the Japanese automobile industry's voluntary goals.
  • An Eco Driving Indicator lights up when the vehicle is being efficiently operated to raise the driver's awareness of environmentally considerate driving and, thus, contribute to higher fuel efficiency.
  • The new vehicle adopts an advanced GOA (Global Outstanding Assessment) collision-safety body that has been further developed to meet stricter than normal conditions by incorporating the concept of omni-directional compatibility. Through the use of a body that effectively absorbs collision impact by diffusing it throughout its structure, Toyota satisfied all independent targets for survival space and occupant injury.
  • The body structure has been developed to further reduce pedestrian head injuries in an effort to achieve one of the highest levels of injury prevention in its class.
  • Front seat SRS side airbags and SRS curtain shield airbags that cover the front and rear seats come standard on all vehicles in the series.
  • The front-seat structures are based on the WIL (Whiplash Injury Lessening) concept and come with stronger seat frames and greater backrest give. They were designed based on analyses using THUMS (Total Human Model for Safety), incorporating a structural design that reduces stress on the neck during low-speed rear impact.

Eat Your Cereal And Win A Ford Mustang, Edge or F-150...


Startin
g off from Labor Day Weekend (Sep. 1), Target stores in the US will be packed with Kellogg’s cereals featuring hot shots of the Ford Mustang, Edge and F-150. As part of the promotion with Kellogg's, Hot Wheels and Target, Ford will give away one of each vehicle in a contest involving Hot Wheels collector cards. As you might have guessed, to win one of the cars you’ll have to consume or simply buy (…) a lot of cereals in order to gather three specific colors of a vehicle. Of course, while some of the cards are available in great numbers, others are rare. Personally, I dislike promo contests like this one, but I guess it’ll get the job done for Ford. -Press release and images after the jump


BREAKFAST WITH THE FORD MUSTANG, EDGE AND F-150 - “THEY’RE GR-R-REAT!”

  • · Ford’s best lineup ever gets better with new models to be featured on the country’s most popular cereal boxes through unique promotion with Kellogg’s ®, Hot Wheels ® and Target ®.
  • · Consumers have a chance to win a Ford Mustang, Edge or F-150 by purchasing Ford-sponsored Kellogg’s ® cereals beginning Labor Day Weekend.

DEARBORN, Mich., Aug. 29, 2007 – Customers are saying “They’re gr-r-reat!” to Ford’s best lineup of vehicles ever, including the Ford Mustang, Edge and F-150 that are about to hit breakfast tables nationwide as part of a promotion with Kellogg’s ®, Hot Wheels ® and Target ® stores beginning Labor Day Weekend. Hot shots of these vehicles will grace more than one million packages of Kellogg’s ® most popular cereals – including Tony the Tiger’s world-famous Kellogg’s Frosted Flakes ® – that will be sold exclusively at Target stores. Ford also will give away one of each vehicle in a contest involving Hot Wheels collector cards, available in the specially-marked boxes.

“Ford’s iconic Mustang and F-150 are being joined by hot new entries such as the Edge and turning customers’ heads with great designs, safety, quality and innovation,” said Killol Bhuta, Sports Car marketing manager. “The goal of this unique promotion is to get more customers to test drive these great vehicles because once they do, they more likely will drive away in a Ford.”

The new promotion builds on the success of a similar contest with the Ford Fusion in summer 2007 as the legendary Mustang and F-150 are expected to stir more interest in collecting the boxes and vehicle cards. Like the Fusion last year, the Edge is as an all-new entry that Ford is targeting directly at young families who drive the cereal business.

Play Your Cards Right

To win, consumers must purchase special, Ford-marked boxes of Kellogg’s Froot Loops ®, Apple Jacks ®, Frosted Flakes ®, Cocoa Krispies ®, Corn Pops ® or the newest Kellogg’s cereal, Hot Wheels ®. Inside each box is a Hot Wheels collector card with a picture of one of the vehicles.

The F-150 will be awarded to the person who collects one each of the red, black and silver Ford F-150 cards. The Ford Edge winner will be the one who collects one each of the red, blue and rust Edge cards, and the Mustang will go to the person who turns in the red, silver and orange Mustang cards. While some of the cards are numerous, others are rare.

The promotion, which begins in September, is exclusive to Target stores and will be supported by weekly print ads and in-store advertising. The boxes also contain a Target coupon for a free Ford-model Hot Wheels basic car.

“We see this as a win-win promotion for all of our partners; Ford, Hot Wheels and Target,” said Mark Rose, Kellogg customer marketing associate director. “It drives traffic to Target stores for Kellogg’s cereals and exposes consumers not only to Hot Wheels but to the latest Ford products as well.”

Cereal Is Big Business

Americans spend more than $7.5 billion a year on cereal. It’s the third most popular item sold in grocery stores after soft drinks and milk.

Since it was introduced in the early 1900s, the cereal package has been used as an alternative form of marketing. Kellogg’s estimates the cereal box is read an average of five times in a typical household. And it’s not just part of a morning ritual for kids.

“Breakfast cereal is more popular than it’s ever been, and it’s way outside the grade school kid-market,” said David Hoffman, author of the book “The Breakfast Cereal Gourmet,” a history of some of our favorite cereals.

“Twenty and 30-somethings also eat cereals like Froot Loops, Frosted Flakes and Cocoa Krispies,” he added. “It’s a throwback to Saturday mornings in front of the television. It has a huge comfort factor.”

Ford’s Best Lineup Ever

Ford is aggressively adding to its best lineup ever with more new 2008 models, features and options while building on a quality record that J.D. Power & Associates recently reported is essentially equal to Toyota’s. The 2008 Ford Edge crossover will continue to energize the Ford brand after becoming the top-seller in America’s hottest vehicle segment only months after introduction.

The Edge’s modern styling is matched by the spirited performance, fuel efficiency and smooth, quiet ride from its 265-horsepower V-6 engine and 6-speed automatic transmission. New for the 2008 model, Edge offers Ford Sync™ – an industry-exclusive, voice-activated, hands-free, in-car communications and entertainment system. The available system, developed in collaboration with Microsoft, fully integrates mobile phones and media players into the vehicle using Bluetooth technology and USB connectivity.

The 2008 Ford Mustang charges into the 2008 model year to build on one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang. The 2008 Mustang offers two new Shelby Mustangs, including the Shelby GT 500KR – the most powerful production Ford Mustang ever with an estimated 540-horsepower 5.4-liter supercharged V-8 – that returns in spring 2008 to mark the 40th Anniversary of the original “King of the Road” Mustang.

The 2008 Ford F-150 half-ton pickup is the capability leader in its segment with best-in-class payload and towing capacities, building on the successful formula that has helped Ford sell more than 32 million F-Series trucks since its 1948 debut. It has also been the best-selling truck in America for 30 years running and the best-selling vehicle for 25 years in a row. Ford is adding to an unmatched lineup of more than 60 unique F-Series offerings with the most powerful Ford truck ever – the 450-horsepower 2008 Ford F-150 Harley-Davidson™ 105 th Anniversary edition that celebrates the humble beginnings of the famed automaker and motorcycle producer in 1903.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

About the Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, fruit snacks, cereal bars, frozen waffles, and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s Web site at www.kelloggcompany.com.

Related Posts Plugin for WordPress, Blogger...
 

blogger templates | Carscoop 2011-2012