Although this is the second time in a year that Jaguar has been up for sale (a few months ago Renault & PSA Peugeot Citroen were linked to the British marque, both being rebutted with the same response from Ford: "Jaguar is not for sale") Ford seems to mean business now.
Following last weeks $254m second-quarter loss –compared with a profit of $946 million a year earlier, Ford's embattled chairman, Bill Ford, announced that Goldman Sachs banker Kenneth Leet, a long-time company adviser, would be exploring 'a broad range of strategic alternatives'. Although he did not refer directly to Jaguar, everybody linked it to the premium British automaker.