VW of America To Be Called VW Group of America

What’s in a name? Well, not that anyone cares but in the case of Volkswagen of America, it includes includes five distinct brands: Audi, Bentley, Bugatti, Lamborghini, and Volkswagen, as well as the related financial services functions of Audi Financial Services, Bentley Financial Services and Volkswagen Credit. So in order to reflect that fact, VW AG decided to change the name of its American spouse to Volkswagen Group of America. The change will be effective January 1.

“Our company, like the entire Volkswagen Group, has grown dramatically since our formation in the United States in 1955. Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face our competitors,” said Stefan Jacoby, President and Chief Executive Officer. “The new name Volkswagen Group of America reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future.”