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Videos: Chevy Launches New Ads for Beijing Olympic Games
The biggest media event of the year, the 2008 Beijing Olympics, has the caught the attention of GM that will launch a series of ads promoting its Chevrolet range. The TV advertisements will kick off during Friday’s Opening Ceremonies of the Beijing Olympics and will run throughout the games as the American automaker aims to be the dominant automobile brand during the Olympics telecast. The ads will also play a prominent role in Chevrolet’s marketing initiatives for the remainder of 2008 and will be complemented online, with micro Web sites and other digital initiatives. Check out all 11 TV ads right after the jump. -Continued
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