And if you have been wondering why so many makers have been opening stores lately at the 'Ring, the plan is to turn the world famous circuit into an all-year round "leisure and business center" - something like a 'Disney World' for car aficionados. For this reason, a great number of buildings are being added around the course including a dedicated shopping boulevard, an events and conference center and of course, hotels.
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Ferrari Opens Dedicated Store at the Nurburgring Circuit
Following in the footsteps of other automakers such as Nissan and Aston Martin, Ferrari has opened a new dedicated store at the Nurburgring race track. The 240 square meter Ferrari Store which happens to be the Italian firm's first shop in Germany, offers a wide variety of products from the Prancing Horse ranges for GT car customers as well as for enthusiasts while there's also a special lounge area for meetings and a relaxation area directly overlooking the circuit itself.