Toyota's Australian division is ramping up its advertising efforts on its hybrid synergy drive technology as the company is getting ready to introduce a total of eight new hybrid models to the market over the next four years, starting with the locally built Camry Hybrid in February 2010. To get the key message around, Toyota aired a new locally produced television commercial called "Better Together" that was created by Sydney advertising agency Saatchi and Saatchi.There are no cars in the advertisement which shows a man with another version of himself standing behind and helping him around with his daily chores - just like an electric motor assists the gasoline engine in Toyota's hybrid models.
"The key message is 'Better Together' - that two things working together can achieve more than any one thing ever could," says Toyota Australia's senior executive director sales and marketing, David Buttner. "It is a metaphor for Hybrid Synergy Drive technology, which continues to improve, produce more power and use less fuel with fewer emissions," he said.
The Hybrid Synergy Drive 'Better Together' commercial went to air in Australia on the evening of Sunday, 25 October.
Thanks for the tip Matty!
