General Motors said Tuesday that it has relocated its South Korean advanced design function from the GM Daewoo Design Center's headquarters in Bupyeong, Incheon to southern Seoul, in order to "enhance its function and specialty".
Located in the city's more affluent Gangnam district, which is considered by many the nation's center of culture, the arts, fashion and industry, the new Advanced Design Studio will be home to some thirty designers and other employees.
The Detroit automaker said that the designers will specialize in both exterior and interior styling of global mini and small vehicles, research on trends in colors and materials, and advanced electronics, digital design, and studio engineering
"Our award-winning Korean designers were responsible for the Chevrolet Cruze, Spark and yet to be launched Aveo (sold domestically as Lacetti Premiere, Matiz and Gentra)," said GM Daewoo President and CEO Mike Arcamone.
"Seoul Advanced Design Studio demonstrates GM's support of GM Daewoo, and in turn, our support for Seoul's year long initiative aimed at capitalizing on its World Design Capital status."
