VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

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Green Machine gets Meaner: Brian Fox’s Sema-Ready Lexus LS 600h L

SEMA is so close you can almost hear the 'doof doof' music ringing in your ears. With all those souped up Hyundais at the show every year, it's about time someone paid attention to the Mac Daddy of Retiree-Mobiles: the Lexus LS 600h L.

Fortunately, Brian Fox has done just that. His company, Fox Marketing, has taken the LS 600h L and made it show worthy. More pictures and specs after the jump.

First he added a fiberglass aerokit by Artisan Spirits, which includes bumpers, fenders and side skirts. A roof and rear deck wing, HID fog lights round and smoked taillights out the exterior package.

The car is finished in Glacier Green (which looks almost black) with Satin Black touches and Lexus logos. The exterior colors extend to parts of the interior, too. Finally there are the spectacular 20-inch Candy Copper wheels that remind me of the BBS ones everyone had on their Beamers in the 1980s.

I don't know if this is too subtle for SEMA though. The show is all about loud colors, carbon fiber and big speakers. With its stock standard great interior and subdued exterior, is Fox Marketing's LS 600h L a dud or a stud? Let us know in the comments.

By Tristan Hankins

Source: Cardomain / Blog

Engine

5.0L V8 438hp Hybrid 22MPG

Interior:
Lexus Light Gray Leather
BASF Glasurit 90 Line Glacier Green Painted Interior Parts
BASF Glasurit Black Painted Interior Parts
Rear Reclining Seats
Rear night shades
Accentz 15 percent window tint

Exterior:
BASF Glasurit 90 Line Glacier Green Paint sprayed with Anesta Iwata LS400 Hyrbid
BASF Glasurit 90 Line Satin Black Accents
Artisan Spirits Front Bumper
Artisan Spirits Front Fenders
Artisan Spirits Side Skirts
Artisan Spirits Rear Bumper
Artisan Spirits Dual HID Fog Lights
Artisan Spirits Light Bar
Artisan Spirits Roof Wing
Artisan Spirits Rear Deck Wing
Color Matched Door Handles
Lexus Satin Black Logo's
Painted by: R Miller Auto Body, Palmyra, Pa.

Lighting:
Smoked Rear Taillights

Brakes:
Front:
Lexus/SSBC Modified 14 inch 6 piston Calipers
Rear:
Lexus SSBC Modified 13inch 4 piston Calipers

Suspension:
Factory Air Ride Suspension
Custom Controller – Adjusts Ride Height from 0-4 inches

Wheels & Tires:
Front:
20x9.5 Rotiform Concave BLQ Wheel Candy Copper Finish
255/35/22 Toyo T1R
Yonaka Tuner Lug Nuts
Rear:
20x10.5 Rotiform Concave BLQ Wheel Candy Copper Finish
265/35/20 Toyo T1R
Yonaka Tuner Lug Nuts

Partners:
Lexus USA, BASF Refinish, Yonaka Motorsports, Artisan Spirits, Rotiform, Toyo Tires, SSBC Brakes, Anesta Iwata, Slammed Garage

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Lexus Officially Announces Recall on U.S. Market Models to Fix Engines

Toyota today notified the National Highway Traffic Safety Administration of its intention to recall certain Lexus models in the United States to fix faulty engines in the automaker's latest quality problem.

The recall affects approximately 138,000 Lexus vehicles powered by 4.6 and 5.0 liter V8 and 3.5 liter V6 engines in certain 2006, 2007 and 2008 GS, IS and LS models. No vehicles from the current 2010 model year nor 2009 are affected.

"In the covered vehicles, due to slight variations during the manufacturing process, some foreign material may have contaminated a small number of the valve springs. If a vehicle is affected, there is a remote possibility that abnormal engine noise or idling may occur. In extremely rare instances, the engine may stop while the vehicle is in operation," Lexus said in a statement.

To fix the problem Lexus plans to replace the engine valve springs on the affected models.

The Japanese automaker said owners can continue to drive their vehicles, but it added that if symptoms such as vibration, rough idling, unusual engine sounds or poor performance occur, then they should take their car to a Lexus dealer for service.

Earlier this week, Toyota announced in Japan that it would recall a total of 270,000 Lexus models (plus the Toyota Crown) around the world to address the engine stalling issues.

Affected Models in the U.S.A.

Model	Model Year
GS 350	2007
	2008
GS 450h	2007
	2008
GS 460	2008
IS 350	2006
	2007
	2008
LS 460	2007
	2008
LS 460 L	2007
	2008
LS 600h L	2008

Lexus U.S. Says 137,000 Cars May have Faulty Engines in the States

Toyota's U.S. division has just issued a statement regarding potential engine faults on Lexus models sold in the States. The automaker said that around 137,000 vehicles could be affected in the U.S., including the IS 350, GS 350, GS 460, GS 450h, LS 460, LS 600hL, noting that current model years are not affected.

Earlier today, Toyota announced that approximately 270,000 vehicles (Lexus IS, GS and LS, and Toyota Crown) sold worldwide risk engine failure.

The Japanese automaker blames the problem on defective valve springs in some V8 and V6 engines. "Due to slight variations during the manufacturing process, some foreign material may have contaminated the valve springs resulting in potential breakage," Toyota said in a statement.

While Toyota claims it has not received any reports of accidents or injuries related to this issue, the company admits that "there is a remote possibility that abnormal engine noise or idling may occur" and that "in extremely rare instances, the engine may stop while the vehicle is in operation."

Toyota said it is still looking into the problem and will announce a fix soon.

"In the meantime, we sincerely apologize to our customers for any inconvenience and request that they contact their nearest Lexus dealer if they believe there is a problem with their vehicle," said Mark Templin, group vice president and general manager of the U.S. Lexus Division.

Toyota May Recall Up to 270,000 Cars Including Lexus IS, GS & LS Over Engine Problems

It looks like Toyota might be hit by another recall (the second one in a week after the HS 250h announcement) as the Japanese automaker admitted today that about 270,000 of its Lexus IS, GS and LS, and Toyota Crown vehicles may have a problem causing engines to stall.

In particular, the world's biggest carmaker said it discovered "improperly functioning valve springs" in some engines that could lead to abnormal engine noise or unstable idling, and in some instances, even cause the engine to stop while in motion. Toyota said that there are no reported accidents related to this issue.

The models that could be affected by this problem are the Lexus GS 350, GS 450h, GS 460, IS 350, LS 460, LS 600h and LS 600hL, and the Toyota Crown, the company said adding that around 90,000 of those vehicles were sold in Japan, with the rest in other markets around the world.

Toyota issued an additional statement in the UK stating that 3,200 Lexus vehicles including the GS 450h, GS 460, LS 460 and LS 600h models that were sold in Britain may be affected by this issue.

The company stated that "additional information detailing further actions will be provided as and when it becomes available."

We'll update this story on Carscoop as soon as more details emerge.

Source: Lexus UK & LATimes

Toyota to Recall 11,500 Lexus LS Models Worldwide

In the latest episode of a series of massive recalls, Toyota Motor Corp. said today that it plans to recall four Lexus LS models due to problems related to the steering wheel system of the car.

The models in question are the LS460 and LS460L as well as the LS600h and LS600hL hybrids equipped with the Variable Gear Ratio Steering (VGRS), with the recall covering around 11,500 vehicles worldwide including 3,800 units sold in the U.S., 4,500 in Japan and about 40 cars in the UK.

According to Mieko Iwasaki, a spokeswoman for the automaker, many customers in Japan complained about the wheels not returning to original positions fast enough after making turns. Iwasaki said that the problem is both mechanical- and software- related.

Here's how Lexus described the steering wheel-related issue:

"The problem occurs at low speed when manoeuvring the steering wheel to full lock position. If the driver then returns the steering wheel very fast, this could lead to a steering wheel off-centre condition even though the driving wheels would be straight. This phenomenon will be resolved automatically in a few seconds and the driver may notice this correction as the steering wheel centre moves slowly by itself to the centre position when driving straight during the correction operation. The driver remains in control of the vehicle as the steering wheel self corrects itself."

Via: Lexus & Businessweek

Lexus Announces Increased Prices for 2010 Models, Updated LS600h L Starts from $109,675

The 2010 model year brings a price increase for most Lexus models, ranging from $300 for the IS 250 and IS 350 to $900 for the GS 450h and SC 430. The company also announced pricing for its updated flagship limo, the 2010 LS 600h L that starts from $109,675 including a delivery, processing and handling fee of $875.

The new LS 600h L hybrid sedan benefits from a subtle makeover that includes revised front grille, bumper and tail lights, plus newly designed 19-inch alloy wheels, exterior mirrors with integrated turn signals and exhaust diffusers.

Also new are the front active headrests, the standard Intuitive Park Assist with Advance Parking Guidance and Intelligent High-Beam, a driver's seat with auto slide-away, an LCD instrument cluster, rear power sunshade and an upgraded navigation system.

Finally, the repackaging of the battery pack has resulted in the increase of the LS 600h L's trunk capacity by nearly two cubic feet.