To celebrate the 2010 Ram Heavy Duty Motor Trend "Truck of the Year" win, Chrysler has put a dedicated 140-foot tall and 120-foot wide building wrap at its Pentastar Central headquarters in Auburn Hills.
Fred Diaz, President and CEO of the firm's newly formed Ram Truck division, had this to say about the wrap:
"The purpose [of the wrap] is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Mich., each day."
The company said that the building wrap is part of an overall marketing campaign for the Ram Heavy Duty that was recently launched nationwide.
Building Wrap Quick Facts
- The Ram Truck featured in the building wrap is approximately 100 feet long and 41 feet tall
- Its headlamps are 18 feet wide and 9 feet tall
- Its tires are 16 feet wide and 17 feet tall
- Its windshield is 28 feet wide and 9 feet tall
- The front grille is 27 feet wide and 12 feet tall
- Its headlamps are 18 feet wide and 9 feet tall
- The building wrap covers 14 stories of the Headquarters' tower
- It took three days to place the wrap on the tower
- The building wrap could stay on the tower up to 120 days.
